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WOMMA: WOM Goes Back to its Local Roots
Word of Mouth at its heart was literally one person passing on comments or recommendations to another. (For great read on WOM fundamentals, check out this book by Andy Sernovitz). This required the...
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WOMMA: Don’t Be a ‘JerkTech’ Living in a Sharing Economy
Today we live amidst the workings of a “sharing economy.” By sharing economy, I mean an environment where we have commercial interactions that are based on personal and many-to-many versus one...
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